The charm of “This is Genevieve” is not just the unique prints and beautiful detailing; it’s in the way the look can be pulled together effortlessly. From casual cool to stylishly modern, this label caters to the wardrobe needs of confident women.
For the “Tea Party” Spring Summer 08 collection, bright corals, deep greens and cobalt feature alongside staples like black, white and denim. With highlights to the collection being floral, industrial shape and star prints on luxurious silks and cottons with embroidered details.
This Australian label created by Genevieve Er, which produces both jewellery and clothing, has quickly garnered a following with fashion forward buyers. Her recognisable prints and eye for detail, has seen the label picked up by top boutiques nationally.
Highly visual with a playful aesthetic Genevieve draws inspiration from an instinctive desire to create something that she would want to wear. She enjoys the process of creation, involved in all aspects starting from the imaginative concept to the finished design.
